It is not easy to start a company website. To start a website, you usually have limited content, hardly any backlinks, and little attention. We have also written about Mistakes Beginners Make with their Website.
This article contains 21 tips on how to make your company website growing and successful so that it can achieve the goals you have set.
Of course, these 21 tips are a subjective compilation, I’ll be glad to hear more from you.
1. Ask questions
The most important question that a self-employed person or entrepreneur should ask before creating his/her company website is: “Why should the customers buy from me and not from the competition?”
Unfortunately, many start to stammer when asked about these questions. You have to be able to answer questions clearly before you even start planning your company’s website. Precisely, this answer will play an important role in the design of the website.
Other questions are important as well:
What do I want to achieve?
How much time can I invest on a regular basis?
What is my budget? etc.
2. Find a target group
One should not make the mistakes most people make. You should think about your target market. Many web agencies always talk about measures for “even more visitors”. But it isn’t about more visitors, but about the right visitors.
Define a clear target group and tailor your website to this target group. This should help you build a conversion optimized website.
3. Setting goals
We should set high but realistic goals. In any case, one should also fall into its own impulse and define a goal.
A clear goal is much better than 10 vague ones. The site should then be built focusing on these goals.
4. Offer Solutions
Many entrepreneurs and self-employed are in love with their own products or services. But the reality is that the people out there are not interested in these offerings.
I don’t buy any tablets from XY company because of the company’s name, but because I want to relieve my headache. I also don’t buy a drill because of the brand, but because of it’s requirement.
Therefore, a company website should primarily address solutions to the needs, problems, and concerns of customers.
5. Separate content
One should not press everything on a website on a handful of pages. This harms the search engine rankings, and it also deters visitors looking for a particular piece of information.
Each topic/product/service/target group/region gets its own page with specific search terms that your customers use.
Such site that deals with a particular topic is much better for visitors and Google.
6. Added value
The web offers the great advantage of being able to provide added value for visitors. You could offer an online calculator for services/products or provide additional information as a PDF for download.
Also, certain downloads and bonus offers for newsletter subscribers are useful to engage visitors.
In any case, one should offer added value that visitors need.
7. Impress Visually
This does not mean that a design overkill should be focused on. But since you have little time to move visitors to a website, the optics for the target group should be appealing and confidence.
Of course, the looks must also fit into the company’s appearance and corporate image, so that the optimal image is obtained.
8. Using Images
Text is good and beautiful. And of course, text is the base of a website. But as they say, “a picture says more than a thousand words”.
It is good to use images on your website that explains the written description or support the objectives.
The pictures should also leave a good impression.
9. Get Links
It is hard for many self-employed and entrepreneurs to get the most important backlinks for the search engine rankings.
This is relatively easy. Go to your customers and suppliers and ask for backlinks. Municipalities or cities often have online business directories in which businesses can be registered and get a backlink.
But also in Google, you can find regional or thematic directories in which submission is worthwhile. And associations also offer their members the possibility to link to their own website.
There are many ways to get free and fast backlinks for corporate websites.
10. Generate attention
Anyone who thinks that it is suffucient to start a website and you’ll get visitors is wrong.
You have to generate attention, not just at the beginning. Make sweepstakes on your website, offer online-only offers, publish additional information, etc.
Your company website has to offer things that don’t exist otherwise.
11. Search Engine Optimization
Technology also plays an important role. In any case, you should ensure the basics of search engine optimization.
Unfortunately, I keep seeing company websites that look good but are simply bad at technology and search engine optimization. Of course, this is also an advantage for you.
Pay attention not only to a nice website but also to an optimized one. Talk to your web designer about it.
12. Creating Trust
Only those who have confidence in a company will order products online or use services.
Create trust in which you will use the following measures:
Present seals, certificates and association memberships attesting to your qualifications and the security of your website.
Customer testimonials testify the successful and reliable work of your company.
The imprint and the About Us page are also important and are often underestimated. Be open and trustworthy. Create a personal touch where you can publish photos of your employees, for example.
13. Search function
There is no search function on many company websites. Offer them anyway, because even if there are few who use them, you do not want to lose these visitors.
Even if your company website becomes more extensive, a search function is mandatory.
A company website is never finished. Think about how you can update your site on a regular basis before you create it.
Listen to your customersvisitors. Take questions by email for example on the occasion to make an explanatory article.
15. Be Quick
Unfortunately, there are companies that prefer not to make the wrong decision.
But if you wait too long, you miss out on success. And the beauty of the web is that nothing is carved in stone. You can still make changes, expand content, and remove non-working things.
Communication with customers also depends on speed.
16. Provide clarity
Clarity is the trump on corporate websites. Even though your website should be visually appealing, you should not throw the learned web site rule overboard.
It is better to have fewer options rather than a complex website structure. Be as clear as possible.
Usability is often underestimated while creating a website.
17. Legal certainty
It’s terrifying how many company websites don’t even have a proper vendor identification.
This is even more critical for online shops. Make sure your site meets all legal requirements.
It should also be remembered that there are special regulations for certain professions.
18. Using new avenues
A website is still the rule on the web today, but there are, of course, new developments on a regular basis. As a small self-employed person, the power of social websites should not be underestimated.
Even a blog can be a very good marketing tool for self-employed and to complement/replace the company’s own website very well.
Or advertising in social media instead of switching to the classic newspaper ad can be used for marketing.
Find out about new developments. One should not run after every trend, but not miss the important developments.
19. Trade Fairs and Taxes
Only those who know what happens can react appropriately. Make sure you regularly evaluate your own company website.
Only if you know which measures have arrived and which are not, you can plan well for the future.
Planning is important for long-term success. Set up a content plan and marketing plan and orient yourself to the goals set.
You can also set a time budget that governs how much time you or your employee is supposed to invest in your site.
Also do not forget the time for updates, email replies, new content, online promotions etc.
21. Do not Hide
What I always find amazing is that many entrepreneurs and self-employed people want a company website, but they try to hide it.
Contacting you should be easy. It is important that you are reachable from any page. This availability also increases the confidence in your visitors.
Of course, the 21 points mentioned are not conclusive. These are points that are always noticed.
Of course, I look forward to other tips as well as the other readers.