We work with a few founders at a time, for years. You work directly with the people building your product, and the founder is in every major decision.
Many problems that look like engineering problems are product or process problems. We find the cause before we write code.
The marketing tool was the wrong tool for the business. We replaced it with a CRM of our own, then moved sending to a cheaper provider: 43% less per email, now with a dedicated IP.
Read the case →An existing service, a custom build, an AI system, or nothing at all. We pick what fits the problem and the product’s future, and we explain why.
Asked to build a ticket feature overnight, we read the code across four repositories first. We recommended against it and explained why.
Read the case →We started by making slow sites fast. The same care goes into queries, APIs, infrastructure costs and architecture.
Updates reach every community in parallel with no downtime and no failures, in about half the time. Database writes on bare metal are about 18× faster after tuning.
Read the case →Over 90% of our revenue comes from clients who stay. We build what we expect to run for years, so we build it to be run.
We started working with Shopping Event VIP in 2020. Six years on, we still run the whole product, from the apps to the servers.
Read the case →Your stage, the problem, your timeline and your budget.
He reads every enquiry himself and answers if it looks like a fit.
We ask why before we talk about what to build.
What we found and what we would do. The call and the plan are free.
A monthly retainer or a defined project.
You talk directly to the people designing, building and testing your product. Nobody relays your messages.
Faizan is involved in what to build, what not to build, and how, on every project.
We work as part of your product team and make decisions with you. We are accountable for what happens after launch.
If a process change, an existing service or a simple form would do the job, we say so.
A live dashboard shows you sprint velocity, epic progress and the work logged against your product. Shopping Event VIP has had one since May 2026.
We run about 23 servers across 3 providers for our products and our clients’. Where a hosted tool costs more, we run our own: 13+ so far. Member email at Shopping Event VIP costs about 40% less.
We document why we chose what we chose, so the reasoning outlives the meeting.
Cancellation needs 14 days’ written notice before the next billing cycle. The full details are in our terms.
Founders and operators building real software products: funded startups, growing SaaS companies, and established businesses where software is core.
The common thread is founders who want someone to be honest with them. Someone who will push back on a bad idea, propose a better one, and still be there for the next hard problem.
Send your stage, the problem, your timeline and your budget. Faizan reads every enquiry himself.